LITTLE RED TRUCK IDEA Co.

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Involving your customers in your website design process sets your site up for success. At the heart of our UI/UX design service is a user-centered process aimed at delivering relevant content and experiences to the target audience at the exact moment they want the information. Our designers are HTML and CSS developers, so they understand SEO best practices and make design choices that support search marketing. From using semantic HTML5 markup so search engines can read the page better equaling faster page load speeds to keyword research & distribution and everything in between. We stay current with the ever-changing technology tools and languages. Our UX designers believe in designing with purpose.

MARKETING STRATEGY

Strategy is a core pillar of our service and beliefs. A successful project should have at its heart a strategic plan that is written by a marketing strategist who understands the business' purpose/goals, its target audience, and its product.

For example, when a client comes to us asking for help redesigning their website, one of the first things we do is understand all of these points so we can determine if a redesign is really needed. We advocate talking to the target audience early and often during the process. From these interactions, we create the strategy to achieve these goals in a timely manner. This strategy is the blueprint for design and engineering. It helps focus creatives on designing the visuals that support achieving the project's goals. It helps the project manager keep the project on time and budget. It's the framework for successful projects.

BRANDING

Brand strategy

Effective brands, designed from clear vision and strategy, are more than a logo, images and words. Brands that succeed in reaching the business’ goals use their real power to position themselves in the minds of their audience in a way that distinguishes it from its competition. A successful brand strategy has a consistent message through a carefully selected mix of connected experiences that provoke the target to try, engage, interact, and help promote loyalty.

SOFTWARE ENGINEERING

At LRTICo, website development is big part of who we are and why we're different. Our engineers just don’t sit in a cube and write code and do what they’re told. They’re involved in the process, and they share our passion for new ways of conceptualizing solutions by thinking across disciplines. They’re part of the process that creates these amazing, cross-media, cross-disciplinary mediums.

Best practices, with an eye to SEO, clean code, lightweight, fast, up-to-date/current, work with any CMS or we can build one for you, we help clients decide on the best website development solution and what’s best for their business.

BUSINESS MODEL DESIGN

When an entrepreneur has an idea for a new product, or a company has an idea for a new product, or a company is looking for ways to cross the chasm with an existing product, they are using design to develop their business model.

When done well, the startup or existing business develops a product that people want.

At Little Red Truck Idea Co., we combine design thinking with traditional corporate tactics to help clients grow their businesses. We use agile and lean strategies, with iterative design to fiscally arrive at a sound business model.

PRINT DESIGN

Graphic design portfolio samples

Your product, service, company, business is going to need printed sales materials at some point. Whether that's a business logo, an identity system to send messages internally or externally, direct mail postcards to promote a service, or any marketing campaign where you want your audience to experience your brand in their hands or their eyes. Graphic design is one of our core services, dating back to our roots. We understand how to tell a brand's story using traditional or digital print. We understand paper, inks, letterpress, and varnish. At LRTICo, we help clients grow their company using their brand in a way that facilitates trust, understanding, and appreciation.

The Sluis Academy Mobile Website Application

Login screen for registering on a mobile device. With mobile devices being used more and more, a mobile strategy for your website application helps convert visitors. This solution was designed and built using using jQuery Mobile and Microsoft's .NET framework.
iGreet User Experience: User Story

Mapping a user's needs to a UX Design solution.
Kale Power User Experience: Persona

Part of the key to a user-centered design is the creation of accurate personas of a business's primary, secondary, and tertiary cusotmer targets.
Elektet User Experience: Information Architecture

Applying what you know your users think about the world to a website's navigation, content categorizing, and layout.
Elektet UI/UX Design

User-centered design
The Sluis Academy Web Design

Part of this site's strategy is to educate the visitor and start to build some trust by positioning our client as experts in their field. As a tactic to achieve this objective, we use Google Adwords to drive users to the site. This is an example of a landing page where we give visitors value and introduce them to our brand. Using Google Analytics, we can track what the visitor did and where we can improve our conversion rate.
The Sluis Academy Web Design

A custom 404 error page is an opportunity to improve the user experience (UX) by giving them help when they get to a page that does not exist.
The Sluis Academy Website application

We helped create a subscription based website where users could get access to a library of videos. This is the user's landing page after logging in. After talking to parents, we designed a page where members could get access to the product quickly.
The Sluis Academy CMS

Part of the requirements of this project was for our client to be able to manage the complex application themselves. Updating and maintaining their growing library of videos. We built a secure user-friendly content management system they use to manage their site.
The Sluis Academy Responsive design

Screens from the application respond to the size of the screen being viewed on to provide a great user experience and allow users to do what the business wants them to no matter what device they are using.
Botanical Safety Handbook Mobile Website Application

Using UX/UI expertise we designed a site that made the information the user wanted easily available through a smart search engine. Part of our strategy was to create added value for the product. One such strategy we created was a bookmarking feature which made it simple for users to save pages to their account for quick access later. Site built on the scalable .NET framework incorporating jQuery Mobile and semantic HTML5 for SEO.
Botanical Safety Handbook Mobile UI strategy & design

Mobile usage is on the rise according to Google. If you have a website that feeds your business in leads or revenue, you should consider having a mobile optimized site. We choose jQuery Mobile to create a responsive website application for the BSH due to the money it saved our client as well as the familiarity of the UI for users.
Botanical Safety Handbook Responsive Website Application

A subscription-based website and business model, our client asked us to convert a successful printed book into a searchable website. The homepage, seen above, gave users a chance to experience the application quickly to see the value and register. Our subscription website application philosophy is one of gradual engagement. This seeks to put the product in the user's hands as quickly and with as few barriers as possible.
Aaron's Web design

A UX/UI concept for Aaron's rent-to-own ecommerce website. After brand positioning revealed the target audience reacted to the dream of owning concept, our design strategy focused on an appealing and this could be you look and feel.
Aaron's Outdoors TV UX/UI

We explored two concepts for the user experience and interface for this client. User testing prototypes helped make the decision on which interface and design resonated more with our target audience.
Story38Alliance Shopify web design

After a successful kickstarter campaign, we helped launch the product on the Shopify framework. The purpose of the project was to introduce users to the product and funnel them to the preorder page.
Story38Alliance Shopify web design

Working with Shopify's liquid framework, we designed a page that pulled content dynamically from the goal. The goal of the project was to create a rich user experience while reading the triathlete's story and help make the Story38 Alliance community a go to destination through design thinking.