- WEB DESIGN
Web design portfolio
Web design is a word that encompasses many tasks to us. For all that it means, we like to sum it up by focusing on the purpose of the web. To deliver relevant content and experiences to the target audience in order to get them to do something. Our designers are developers who have coded so they understand SEO best practices and make design choices that support the website strategy. From using semantic HTML5 markup so search engines can understand the page better to keyword research and analysis and everything in between like choosing the best image compression balancing quality and load time to save that 100 kilobytes to improve page speed. We stay current with the ever changing technology tools and languages. Our creatives believe in a happy medium of delivering content in a useful and meaningful way.
- MARKETING STRATEGY
Strategy is a core pillar of our service and beliefs. A successful project should have at its heart a strategic plan that is written by a marketing strategist who understands the business' purpose/goals, its target audience, and its product.
For example, when a client comes to us asking for help redesigning their website, one of the first things we do is understand all of these points so we can determine if a redesign is really needed. We advocate talking to the target audience early and often during the process. From these interactions, we create the strategy to achieve these goals in a timely manner. This strategy is the blueprint for engineering. It helps focus creatives on designing the visuals that support achieving the project's goals. It helps the project manager keep the project on time and budget. It's the framework for successful projects.
Brand identity samples
Effective brands, designed from clear vision and strategy, are more than a logo, images and words. Brands that succeed in reaching the business’ goals use their real power to position themselves in the minds of their audience in a way that distinguishes it from its competition. Successful brands have a consistent message through a carefully selected mix of connected experiences that provoke the target to try, engage, interact, and help promote loyalty.
- SOFTWARE ENGINEERING
At LRTICo, website development is big part of who we are and why we're different. Our engineers just don’t sit in a cube and write code and do what they’re told. They’re involved in the process, and they share our passion for new ways of conceptualizing solutions by thinking across disciplines. They’re part of the process that creates these amazing, cross-media, cross-disciplinary mediums.
Best practices, with an eye to SEO, clean code, lightweight, fast, up-to-date/current, work with any CMS or we can build one for you, we help clients decide on the best technical solution and what’s best for their business.
- BUSINESS MODEL DESIGN
When an entrepreneur has an idea for a new product, or a company has an idea for a new product, or a company is looking for ways to cross the chasm with an existing product, they are using design to develop their business model.
When done well, the startup or existing business develops a product that people want.
At Little Red Truck Idea Co., we combine design thinking with traditional corporate tactics to help clients grow their businesses. We use agile and lean strategies, with iterative design to fiscally arrive at a sound business model.
- PRINT DESIGN
Graphic design portfolio samples
Your product, service, company, business is going to need printed sales materials at some point. Whether that's a business logo, an identity system to send messages internally or externally, direct mail postcards to promote a service, or any marketing campaign where you want your audience to experience your brand in their hands or their eyes. Graphic design is one of our core services, dating back to our roots. We understand how to tell a brand's story using traditional or digital print. We understand paper, inks, letterpress, and varnish. At LRTICo, we help clients grow their company using their brand in a way that facilitates trust, understanding, and appreciation.