Our process is straightforward... and quick. First we take in all the facts; get a clear understanding of your opportunities and obstacles. Then, we're off and running...
We fix problems, increase your revenue through smart, focused marketing plans. We're a less paper pushing and a more lets do work kind of operation. Why should you partner with us? We offer industry-sized muscles with boutique level services and fees.
We set out to gain a full understanding of the mission, your operation, the hurdles, discover pain-points, what is working and what is not, etc. Our goal is to understand the consumer’s relationship with the brand. To focus us on the message and benefits - from a consumer standpoint.
A focused direction for the creative team. Take in all the information and run it through filters (such as budget parameters, staff capabilities and limitations, consumer climate, industry perceptions, media availability, etc.)We figure out and communicate an executable plan that allows for maximum creative and practical flexibility.
Based on the medium - website, banner ad, Google AdWords campaign, magazine ad, PR article, signage, postcard, tweet, etc., we develop custom-tailored ideas, concepts and tools to help communicate your message.
When and where are the key components at this stage. We will have already identified the form aof the communication in planning so now it is time to take it to market.
On of the important steps in the information-gathering stage will be to determine benchmarks: where you currently stand versus expectations versus what is possible. This is where we closely monitor the vector: we track everything and implement technology wherever we can (even in offline materials and campaigns) to be as accurate as possible.
Anticipated results or not, there are variables that may emerge and influence the campaign. We make it a point to accommodate these variables and immediately adjust the current effort or we store it for next time. This is an important step in ensuring that new information and data is not rendered useless but quickly helps us develop an even better approach.